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A Lens of Expression or Attention

August 30, 2024
Is your feed full of snapshots that barely scratch the surface? Dive into the clash of timeless power and overload from traditional photography with today's social media. Find out how the capture of emotion gets lost in the race for likes—and how the images that truly move us are those which can stand the test of time.

A picture is worth a thousand words, but in today's world, overrun by social media, does this hold any truth? Photography today, which used to be a source for capturing very significant and emotionally touching moments, has turned into a digital flood of images where quantity often substitutes for quality. In this post, we will explain the difference between conventional photography that moves the heart with a moment-one instant in time-reflective of emotion and today's use of social media to merely post images for attention, not to communicate or express.

The Power of Traditional Photography

Traditional photography has long been lauded for its depth in capturing the human experience. Photography has been used since the early 19th century as an art form and a method of documentation pertaining to historical events that took place. What is so emotionally appealing about a well-thought-out photograph is because it has managed to freeze time, preserving raw emotions of the subject and context in which the image was taken.

The famous picture "Migrant Mother" by Dorothea Lange says it all with one moment in time during the Great Depression-a worn mother and her children with despairing faces, a whole generation frozen into one lifetime. The photograph is infinitely much more than it could ever be as a record of the past: it makes one empathize, understand, and connect with the human condition-as words alone could never do. 

The power of traditional photography lies in the fact that it can evoke feelings of joy, sorrow, hope, and despair—often all on one frame. These photos are not mere images but strong narrations that touch the viewer at an almost visceral emotional level. They are instants crystallized in visible form, each one telling a story that can be visited and reinterpreted every time the image is being viewed.

Beyond emotion, traditional photography also functions like a historical document in which cultural narratives are created and preserved. From the bourgeoisie of Parisian streets to war-time images of World War II, Henri Cartier-Bresson and Robert Capa captured history in transit. Their photographs documented moments that became central to public perception and our collective memory.

The Rise of Social Media Photography

Contrary to that, the rise of social media has fundamentally changed how we interact with photography. The emergence of Instagram, Facebook, and Snapchat created the ease to democratize photography: any person holding a smartphone could be a photographer. This change led to an unprecedented proliferation of images-millions of photos are uploaded on social media daily.

While it has democratized photography, making it a far more accessible art, this has also changed the paradigm from documenting poignant moments in life to clicking for attention informs of likes, shares, and comments. The immediacy of social media compels capturing every mundane routine to the most intimate detail of life. The result is an explosion of images, which often favor quantity over quality at the cost of their emotional depth.

Take food documentation as an example. What was once a quintessentially private matter turned out to be the very reason others must experience the simplicity of a meal. These pictures, beautiful as some are, carry little emotional depth with them, as good photography once did. They were designed to capture attention, to elicit quick engagement rather than moving the viewer in a meaningful way.

Furthermore, the urge to use social media in representing an ideal life has resulted in lives not at all real. In a culture driven by image, even reality is sacrificed upon the altar of the aesthetic. The perfect selfie, the idyllic photo of a vacation, and the perfectly posed candid are done to curate likes and more followers rather than as a means to narrate or illustrate a point or emotion. This complete emphasis on presentation over substance has led to the devaluation of photography as a medium of expression.

Another factor contributing to desensitization is the huge bulk of material on social media. If viewers constantly have a stream of images before them, the impact of any single photo is much diminished. What could once have been an impactful and moving image is simply another post amid an endless scroll through. The huge volume of content makes it hard for any one image to stand out, much less to create such a deeply emotional response as traditional photography can yield.

The Dichotomy of Expression and Attention

Basically, there is a difference in motivation between traditional photography and social media photography. Traditional photography is about expression-the need to express an emotion, a message, or a story within one frame. A shot is composed by carefully considering the subject, light, angle, and framing to be able to invoke the desired emotion.

On the other hand, social media is a fix for attention-the motivation most of the time is not to make a poignant image but to make one that garners the most responses. The immediacy captures the moment and shares it in as little time as possible, without much thinking about the composition or emotional depth.

Of course, this does not mean impactful photography does not exist on social media. Indeed, there have been powerful images surfacing from such avenues in which the visual has connected with an audience in such a way as to drive conversations. Still, these are normally lost within the volume of content, and thus finding truly impactful images is less intuitive.

On one hand, there is a blurring of lines in terms of expression and attention, while the way in which social media has influenced the aesthetics of photography is taken into account. Filters, editing tools, and enhancements have almost become a given when capturing any image, often changing the original in some way to suit a particular trending aesthetic or style. While that enhancement with such tools is valuable, it can be destructive in removing the authenticity of an image, making it more about the presentation than the emotion or story behind the photo.

The Cultural Shift and Its Implications

The cultural shift from valuing a few poignant images to consuming high volumes of information has profound implications for both the photographer and the viewer. As our relationship with photography changes, so does our sense of what makes a photograph important.

This change strikes deepest into the ways in which we experience our mental health and emotional well-being. The stream of curated images on social media leads to feelings of inadequacy, anxiety, and FOMO. Presented with images of other people's perfect lives, it is hard not to compare, even when a person knows only too well that Facebook often presents a surreal world.

It has also meant that photography, as a medium, has been devalued in terms of the work and skill that goes into creating an impactful image that has an effect. By photography devolving into away to get attention, in those ways, it loses the moving, inspiring, and thought-provoking potential. This is not a loss for photographers alone but rather for society because we are becoming increasingly desensitized regarding the power of visual storytelling.

On the other hand, the digital saturation gives way to a probability of the renaissance of traditional photography. The more users realize the downsides of social media photography, the more appreciation there might be for images that capture real emotions and significant stories. This change in attitude may place higher demands on quality over quantity, with photographers and viewers alike taking interest in images finding deeper resonance.

Conclusion

The difference is stark: traditional photography celebrates the richness of the human experience; social media photography is a domain of attention economy. Where as traditional photography freezes moments in time, social media photography often prizes immediacy and engagement over substance. Moving within this shifting topography, of interest are the images we create and consume in the search for photography that captures our attention but also reaches in and touches our emotions. 

In a world awash with images, it is only those that move us which are remembered, reminding us of the power of photography as a medium of expression.